Lagbaja, Rema set for a joint performance at 8th AMVCA
Nigeria’s Afro-beats crooner, Lagbaja, and popular singer and rapper, Rema, are billed for a joint performance at the 8th Africa Magic Viewer’s Choice Awards (AMVCA)
Leading soft drink brand, Pepsi Nigeria, is hosting the “Gbedu Experience,” which is the first of its kind.
In a statement issued in Lagos, Pepsi announced that the star artistes would be live at the awards show, which would hold on 14 May, 2022.
General Manager, Marketing, Seven-Up Bottling Company, Segun Ogunleye, expressed delight at Pepsi’s involvement in the AMVCA, which he said was an extension of the brand’s passion point, adding that Pepsi was passionate about promotion of Nigerian pop culture by creating memorable and unforgettable experiences.
“The AMVCA celebrates outstanding achievements in the continent’s film industry. On our part, we see the partnership with the AMVCA as an opportunity to celebrate our sterling performers in entertainment by providing our consumers and the watching public with an experience they can make a memory of.
“We are excited to announce that Afrobeat icon, Lagbaja, and Pepsi Ambassador, Rema, will headline the maiden edition of the Confam Gbedu musical concert. We believe this performance will further establish Pepsi’s position as the refreshment of choice using music as an avenue to connect with generations from the past, present and future. The performance will bring a fresh and unique dynamic to the AMVCAs,” Ogunleye said.
Lagbaja, a singer, songwriter, saxophonist, and performer, is famous for being masked on the stage. He was at the peak of his powers in the 90s through the early 2000s when he sold out concerts around the country. Even now, he continues to deliver vintage quality performances across the world.
Rema, unveiled as a Pepsi brand ambassador last September, is a singer and rapper who rose to stardom with the release of “Iron Man”, which even appeared on Barack Obama’s 2019 summer playlist. Rema is known for his unique brand of music known as Afrorave, a subgenre of Afrobeat with Arabian and Indian musical influences. He is one of the country’s most followed artistes, with his fans self-identifying as Ravers.