Akinbode Oluwafemi | Image: CAPPA
‘We are really disappointed that Burna Boy rather than promote healthy lifestyles and noble causes among the youth, has chosen to throw his influence behind habits that cause dangerous health consequences’
By Valentine Amanze
Lagos-based civil society and environmental rights group, the Corporate Accountability and Public Participation Africa (CAPPA), has raised alarm over the health implication of the five-year deal between Grammy Award-winning artiste Burna Boy’s company, BrkFst, and Aspire North America, LLC, a subsidiary of Inspire Technology Inc., for the manufacture and distribution of vaping products in Nigeria, Ghana, South Africa, and Europe.
While condemning the deal, which endangers the health of citizens, CAPPA pointed out that Burna Boy’s BrkFst brand, as detailed on its website, was set out to promote cannabis and fashion culture.
CAPPA Executive Director, Mr. Akinbode Oluwafemi, who, raised the alarm in a statement on Tuesday, pointed out that Nigeria presently classifies cannabis as an illicit substance due to its potential to worsen the country’s challenges with drug proliferation, abuse, and narco-terrorism.
Oluwafemi also warned that the business collaboration between Aspire North America, LLC, and BrkFst was to engender aggressive marketing of cannabis vaping and e-cigarettes, including vape pens, e-hookahs, JUULs, and other electronic nicotine delivery systems (ENDS), which would further worsen the nation’s Non- Communicable Diseases (NCDs) burden.
His words: “We are really disappointed that Burna Boy rather than promote healthy lifestyles and noble causes among the youth, has chosen to throw his influence behind habits that cause dangerous health consequences.
“The vape deal is one of the strategies by the tobacco and related industries to use social and cultural influencers like Burna Boy to create the impression that vaping is safe, especially among young, upwardly mobile Nigerians.”
He said that contrary to what its promoters would have the public believe, vapes remain banned in no fewer than 34 countries.
Also read: World Health Day: What CAPPA reminded Nigerian govt
Oluwafemi, however, pointed out that some countries including the United States and China, which permit vapes, impose heavy regulations on their use.
He recalled that in January, British Prime Minister, Rishi Sunak, announced plans to ban disposable vapes in the United Kingdom to protect children’s health and discourage its rising use among teenagers.
Oluwafemi also criticized the tobacco industry’s relentless efforts to make its products appealing to vulnerable groups by producing e-cigarettes in a variety of attractive colour and flavours and using socialites to promote them.
Burna Boy | File Image
He said that despite claims that e-cigarettes contain fewer of the over 7,000 toxic chemicals found in smoke from regular cigarettes, aerosols from e-cigarettes still contain harmful and potentially dangerous substances, including nicotine, volatile organic compounds, heavy metals like lead, and carcinogens.
“E-cigarette promoters claim their products can help people quit smoking.
“However, evidence shows that these so-called alternatives to tobacco smoke, including vapes, are not healthy at all.
“They are all part of the tobacco industry’s tricks to trap victims, especially young persons, in their web of death and disease.
“Nicotine used in vapour products is highly addictive and can damage ones heart, arteries, and lungs, increasing the risk of heart attack, stroke, and chronic lung disease.
“Just early this month, a study by the American College of Cardiology investigating possible links between vaping and heart failure found that people who use e-cigarettes are significantly more likely to develop heart failure compared with those who have never used them,” he said.
Oluwafemi pointed out that the tobacco industry was notorious for its unlawful tactics to recruit new users of its products, so that its shareholders could enjoy immoral profits.
Oluwafemi, however, lamented that the public was left to bear the huge financial and health burden of diseases and economic losses caused by the tobacco companies’ products.
“Last December, the Lagos State Signage and Advertisement Agency (LASAA) found that its logo was unlawfully used in the advertisement of the Brkfst vape cigarettes, in Lekki, contrary to tobacco control laws.
“LASAA swiftly condemned the advert,” he said.
Corraborating Oluwafemi’s views, CAPPA’s Policy and Research Analyst, Zikora Ibeh, urged Nigerians and the government to watch out for more of such industry tricks and plots to undermine the hard-won victories of tobacco control efforts.
“There is a latest spin to the tobacco industry. They are flooding black markets with new nicotine products touted as safer alternatives and fashionable. Sadly, these products are just as lethal as any other conventional offerings by them.
“They also reinforce a behavioural pattern that can dissuade smokers from quitting while initiating a new generation of non-smokers, particularly children and adolescents to take up smoking and vaping. We urge the government and public health advocates to step up vigilance against these deadly products and deceitful claims of the industry.” Ibeh added.
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