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AUC woos Nigeria, South Africa on hosting of AFRIMA

AFRIMA logo | File Image

AFRIMA is the biggest and longest-running music award and platform in Africa, with a huge global appeal, diaspora audience, and youthful fans’

By Izuchukwu Amanze

The African Union Commission (AUC) has appealed to governments of Nigeria and South Africa to host the next two editions of the annual All Africa Music Awards (AFRIMA).

AUC made the appeal in a letter with reference number HHS/CUL/16/170.23 and signed by the its Commissioner for Health, Humanitarian Affairs, and Social Development, Ambassador Minata Samate Cessouma, at the weekend.

It explained that the call aligned with its policies for the strategic transformation of Africa through social integration, as outlined in AU Agenda 2063, the Charter for African Cultural Renaissance, and the AU Plan for Action on Cultural and Creative Industry.

The AUC also described AFRIMA as a global platform for celebrating and developing Africa’s diverse musical talents and cultural heritage, highlighting the significant opportunities hosting the awards presents for the selected host country.

It stated: “Since 2014, the African Union has been partnering and working successfully with AFRIMA to develop, celebrate and promote African music globally for the purpose of integration /inclusivity, economic prosperity and world peace via its seven core pillars: (1) Music Awards, (2) Music Festivals; (3) AFRIMA creative Academy; (4) Talent Discovery and Promotions; (5) Music Business Hub; (6) Advocacy; (7) Advisory and Policy Debates.

Also read: Nigerian culture, tradition must not die – Babangida Aliyu

“AFRIMA is the biggest and longest-running music award and platform in Africa, with a huge global appeal, diaspora audience, and youthful fans.”

The main events of AFRIMA are usually broadcast live to over 84 countries around the world after a continental and global roadshow, with thousands of music artists, actors, celebrities, members of the diplomatic corps, professionals in the creative space, tourists, media and fans from all over the world converging on the host country.

The successful last edition of AFRIMA was hosted and partnered by the government of the Republic of Senegal in the city of Dakar. The hosting rights of AFRIMA are usually bestowed on a country that shows capacity and commitment to meet up with the requirement and conditions. valoa2000@yahoo.com

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