The ambassadors and other officials.
‘The Manager to the artists, Bernard Okoma, said that he was a strong believer of the Wake Up energy drink brand, adding that the brand was an opportunity to promote the Nigerian brand to the rest of the world’
Eastern Distilleries and Food Industries – a subsidiary of Krisoral Group of Companies –has signed popular Nigerian musicians –Ojadili and Kola Boy – as brand ambassadors for its Wake Up energy drink.
The Chairman of Krisoral Group, Igwe Chris Chidume Oranu, who disclosed this in Lagos, explained that the endorsement deal was in line with what he had been preaching – patronising local talents for economic growth and development.
On the post launch of Wake Up energy drink, he said that the energy drink was a Nigerian made brand to express its confidence in the Nigerian market despite the harsh business terrain hindering manufacturing outfits across the country.
“The agreement we signed today is another pointer that all hope is not lost. If we believe in ourselves and specialise in our area of competence, we will be a better country than we are right now. One individual cannot take Nigeria out of doldrums, so it would require a collective effort.
“The Wake Up energy drink we have launched will go a long way to disrupt the dependence on imported energy drinks. It will also go a long way in saving the hard earned dollar used in importing various kinds of energy drinks into the country,” he said.
He also explained that the brand was also eyeing the African Continental Free Trade Agreement (AfCFTA) market, adding after the launch of the brand in Nigeria, it will also be targeting other African countries with the product.
Also, the Brand and Talent Manager, Eastern Distilleries Industries and Food Industries Limited, George Faaye, said that the Wake Up energy drink is very perfect for consumption and unique to the Nigeria and Africa climate.
The Manager to the artists, Bernard Okoma, said that he was a strong believer of the Wake Up energy drink brand, adding that the brand was an opportunity to promote the Nigerian brand to the rest of the world.
Recall that Eastern Distilleries and Food Industries is a subsidiary of Krisoral Group of Companies.